The wrong technology, no matter how well implemented, has the potential to “accelerate suck.”— Trish Bertuzzi
This is a quote from Trish Bertuzzi’s recently released book THE SALES DEVELOPMENT PLAYBOOK. It caused me to reflect on our Sales Development journey over the past few years.
We took the approach that a collection of technology was the secret to increasing our market share. We certainly did not “accelerate suck”; however, the introduction of new technologies into the sales process did not drive the accelerated results we expected.
We are a technology company—we embrace the efficiencies and effectiveness that technology can deliver. However, creating a successful organization requires a lot more work than merely making investments in technology.
We re-focused on refining our messaging, training, coaching and—most importantly—properly hiring for the roles.
Since then, we have stayed committed to constant improvement in all of these areas. Interestingly, constant improvement is one of our core values; it’s probably not a coincidence that this steered us in our desired direction.
This mindset has consequently put us in a position to accurately invest in tools to assist our team and actually drive results.
We are constantly evaluating “tools,” not “toys,” to accelerate our sales team’s personal development and success.
Our sales technology stack is just part of our commitment to empowering our sales team to grow into leaders in their chosen field.
Check out our Sales Career page to see how we are building a world-class Sales Development organization in London, Ontario!
www.787networks.com/CareersForSales
I would welcome the opportunity to discuss opportunities on our sales team and how we could be part of your success story.
jim.juniper@787networks.com
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